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Paws and Brackets: The Dog Mascots of March

Paws and Brackets: The Dog Mascots of March

Posted by Britt Hildebrand on Mar 4th 2026

Get ready for March with college dog mascots and matching KONG toys. Meet the Bulldogs, Huskies, and Wolves and find your pup’s MVP playtime pick.

The big tournament is approaching and is packed with big-time basketball energy. But let’s be honest, some of the real stars of the tournament aren’t on the court—they’re on the logos. 

From loyal Bulldogs to fierce Wildcats, dog and cat mascots have been ruling the big spring bracket for decades. So, this season, we’re putting the spotlight on the dog competitors in the tournament and matching them with the perfect KONG toys. 

Let the madness begin. 

The Dog Squad 

Dog mascots are all about heart and never giving up, just like your favorite four-legged fan at home. 

Bulldogs 

Tough, determined, unstoppable 

Bulldogs became popular mascots in the early 1900s because they symbolized strength and perseverance. Schools loved their “never back down” attitude. 

KONG Pick: 

KONG Extreme 
Built for power chewers who play as hard as Bulldogs compete. 

Huskies 

Athletic, energetic, cool under pressure 

Inspired by sled dogs known for endurance and teamwork. Perfect traits for championship programs. 

KONG Pick:

Wubba Sport Basketball 
Great for high-energy pups who love movement and play. 

Wolves 

Strategic, united, fearless 

Wolves symbolize teamwork and intelligence. No one wins alone in March. 

KONG Pick: 

KONG Wobbler 
A great way to keep dogs moving while making them work for their food. 

This March basketball Battle, make sure your MVP has the right toy for every tip-off, timeout, and celebration. With KONG, every pup gets a championship-level play experience.