Dalmation with Blue KONG toy in front of a firehouse.
The KONG Story

Necessity
And Love

Only the Best Since 1976

KONG founder, Joe Markham loved his dog Fritz, but wasn’t a fan of his destructive chewing habits. Fritz had an affinity for rocks, sticks, and other harmful items. Joe tried a variety of techniques to solve his problem, but it wasn’t until Joe threw out a suspension part from a Volkswagen Bus he was fixing that Fritz found something more appealing than rocks. Whether it was the erratic bounce or the durable rubber, Fritz was fanatical about this snowman shaped rubber and the KONG Classic dog toy was born.

White, brown and back dog running through a field holding a KONG Classic in its mouth.

A Relentless Pursuit of Better Dog Toys

Image of Fritz

1976

KONG founder, Joe Makham loved his dog Fritz, but wasn’t a fan of his destructive chewing habits. Fritz had an affinity for rocks, sticks, and other harmful items.

Joe tried a variety of techniques to solve his problem, but it wasn’t until Joe threw out a suspension part from a Volkswagen Bus he was fixing that Fritz found something more appealing than rocks. Whether it was the erratic bounce or the durable rubber, Fritz was fanatical about this snowman shaped rubber and the KONG Classic dog toy was born.

KONG Classic dog toy was created to meet the instinctual needs of dogs to chew and play.

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Image of Chomps

The 1980s

The 1980’s were a decade of growth for KONG, in an effort to help show just how durable a KONG is, Chomps the dog with the mechanical jaw was brought to life. With Champs’ ability to showcase how strong the Classic KONG is, people started to better understand the benefits and possibilities a KONG added to their dogs life.

The original KONG Classic Red went from one, singular size to an offering of FOUR sizes. Then a new, even tougher line of rubber for large dogs and aggressive chewers came to be, black KONG Extreme. The KONG Extreme was offered in two sizes. This was the beginning of what we know as rubber selection and sizing today.

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Image of zoom groom

The 1990s

The world’s interest and demand for KONG was growing in the ’90s, which meant Joe needed to expand his team. Wanting to call Golden, Colorado, USA, the home of KONG, construction began on the first KONG office, affectionately called “World Headquarters” today.

Innovation continued in the ’90s. Expanding out from the KONG rubber line, both to dental toys and grooming brushes. KONG ZoomGroom and Dental are still successful products today.

During this time, KONG continued to look at health and caring for needs of dogs. Expanding to dental and grooming supported the goal of helping dogs live a happy and health lifestyle.

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Map of Europe with a KONG pin

The 2000s

With addition of John Nelson and Kathy Decker Fueh in the early 2000’s, the KONG house in Golden, Colorado began expanding. They saw the increased desire for KONG toys around the globe and began the journey of KONG brand expansion. KONG product lines now extended to additional play types and consumables, along with special emphasis on the pet specialty category. It was no longer simply what toys to sell, but which stores to partner with the present the brand.

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As for the KONG Classic, more people were learning the benefits of stuffing a KONG. The word was also getting out that you could STUFF dog food and treats INSIDE of a KONG. This puzzle-offering enlightenment refined the course for KONG. It was more than just a beloved, durable chew toy. It could be a puzzle helping entertain dogs, as well as help keep dogs’ attention while minimizing negative behavior.

This new concept allowed for more focused emphasis on the Classic shape in two distinct areas. First, to give the beloved Snowman shape more attention. KONG worked on consumable options to bring awareness to consumers that the KONG can be stuffed. The first consumable launched was Stuff’N Paste which later was renamed Easy Treat, and is still the best-selling consumable KONG has to date. This had proved the KONG stuffing emphasis was a very viable solution to focus branding energy on moving forward.

A second new emphasis was expanding the product offerings to include a line created especially for puppies, and eventually senior dogs, which created the need for additional rubber strengths besides the Classic and the Extreme. This emphasis expanded the product offerings to include the Puppy KONG and Senior KONG. The KONG rubber line now consisted of four rubber types. KONG Classic, KONG Extreme, KONG Puppy and KONG Senior. Each rubber type comes in sizes ranging from XS to XXL depending on the type of rubber.

As the brand grew around the classic shape and the concept of stuffing, KONG realized there was opportunity to expand the brand into new product areas because dogs need a variety of ways to play. KONG took each new product into consideration with a goal to find the highest quality toys, not just another toy. If an opportunity for a new toy or category arose, it was vetted out to determine if it met the quality standards for safety and playability long term.

Global growth continued in 2004 and there was an opportunity to expand sales and operations functions for Europe into the UK. In 2009 a similar opportunity for global growth presented itself, and KONG began operations in Australia. From both these locations KONG has been able to reach further build the consistency of the KONG brand and partnerships with retailers.

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Woman kissing her dog and giving a KONG Classic

The 2010s

KONG continues to make the most of every opportunity with the ability to adapt to markets around the world. This expansion moved to China in 2015 and in 2017 KONG took over the direct partner relationships in Japan.

KONG is now sold in over 80 countries, and continues its expansive growth, seeking the opportunity for worldwide safety and consistency. Culture, country and laws are always in mind, while the KONG brand remains the same around the world.

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KONG is a leader around the world in the pet specialty industry and its humble beginnings remain the foundation and cornerstone of decision making for KONG today. Fulfilling a dogs need to play with safe, everlasting fun and durability while giving pet parents a way to connect with their dogs. As KONG sells more dog toys, it is our goal to help more people around the world. With each dog toy we sell, we hope to inspire others.

Dogs around the world love KONG. The way it ounces keeps them engaged and ready to play. It has a soft mouth feel for a satisfying chew and, of course, it’s super durable. Owners love KONG too; they can stuff it, throw it, and make it part of their daily routine. After all… Dogs Need to Play.

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The Pets
of Kong

A black dog laying on a pink bed with a KONG toy in paw.
A brown and black german shepard sitting in grass with a KONG Extreme in its mouth.
A brown and white dog laying in the grass outdoors.
Headshot of a white dog with black eye circles.
Headshot of a black, brown and white dog.
golden dog with red KONG
A black cat sitting outdoors.
Golden dog with pink eye cover and blue toy
Brown, black, and white dog looking into the camera sitting on a wood deck.
A small brown and black dog standing outside with tongue lapping.
Brown dog playing in the snow against mountain scenery.
Brown dog looking into the camera sitting on a wood floor.
A gray cat sitting on a biege couch inside with eyes half open.
A small brown dog sitting on a person's lap at an office desk with paws on a keyboard and wearing glasses.
A medium brown dog sitting in a field of pink and yellow flowers near a roadside.
A black and white cat sittingn on a chair in front of a lit tree looking into the camera.
Two brown dogs sitting on a front porch with fall leaves at their feet.
A brown and black dog sitting on a rug pawing a yellow KONG duck plush toy.
A black dog with a green collar sitting outside in the grass.
Two black and white dogs standing in front of a table with a dog-firendly birthday cake and toys.
Black and white dog sitting in front of a giant KONG structure.
A black dog in a backyard in front of a wood fence looking beyond the camera.
A black and white dog sitting outside with a Denver Broncos collar pawing at the air.
A white and brown cat sitting at a window inside against a blue wall.
Headshot of a black and white dog.
A brown dog sitting on a white tile floor indoors.
A brown and white dog sitting on a bed indoors.
Three black dogs sitting in the grass playing with KONG Classic toys.
A brown dog sitting in a yard with a black KONG ball in its mouth.
A brown dog standing in grass in front of a red fence and brown home.
A white and gray cat sitting on a pillow indoors looking back toward the camera.
Headshot of a black and brown dog.
Headshot of a brown dog sitting outdoors.
A large white dog and a small black, brown, and white dog on blue leashes walking outdoors.
Black and brown puppy sitting on a wood floor with a blue Puppy KONG toy.

Kong Alumni

Pets of KONG who have Crossed
the Rainbow Bridge

white, brown, and black dog
brown dog with a red jersey on
brown dog with an orange collar
Headshot of white and brown dog with tongue out.
Brown dog with gray next to a giant red KONG.
Small but mighty black and brown dog standing in the grass.
Small brown dog in a red pattern bed.
Cat with tongue sticking out laying on a couch.
Happy husky with a treat bowl indoors.
Golden dog sitting in the sun in a backyard.
Yellow dog standing on a rocky shore.
Headshot of Fritz, the KONG dog.
Happy golden dog sitting in the sand outdoors.
Happy brown dog looking at the camera sitting on a bed.
Headshot of brown dog with a gray background.
Yellow dog with a bow tie collar smiling in a yard.
Brown and golden dog looking at camera with gray background.
Black, brown, and white dog sitting on wood porch.
Headshot of brown, white, and black dog licking nose.
Headshot of gray and white smiling husky.
Headshot of brown and white beagle.
White dog laying on the beach with its mouth open, facing the camera
Rottweiler puppy chewing on a blue puppy KONG
Black and white dog laying down chewing on a blue KONG
White, brown and black dog sitting in the grass.