DAY 2024

All Dogs Need To Play

What is KONG® Day?

All Dogs Need to Play, so we created KONG Day to celebrate the connection we have with our pets and the importance of play. From working dogs to shelter dogs and the traditional family pet, we are celebrating all dogs on August 4th and through the month of August!

Ways to join the KONG Day fun

Social Media Follow @KONGCompany on all social media channels for influencer giveaways  and more!

Webinars Education is key to understanding your pets, so join us for webinars with KONG professionals to learn about your pets’ playstyle, behaviors, and toys.

KONG Retailers Visit your local independent pet retailer throughout the month of August for limited-edition KONG Day toys, giveaways, KONG demonstrations, and adoption events. Adopt your new furry best friend and make KONG Day your “Gotcha Day”! You’ll even go home with a KONG adoption bag, complete with a new pet checklist to help start your new life together. Check with your local pet retailer to see how they are participating in KONG Day!

Shelters Many local shelters will participate in KONG Day with special adoption day events. Adopt a new 4-legged family member and you’ll receive a KONG adoption bag and new pet checklist to help you start off on the right foot (and paw)!

Cute puppy with KONG toy

KONG Enrichment in Shelters

When we say All Dogs Need to Play, we especially mean rescue animals in shelters. Enrichment plays a crucial part in keeping shelter pets mentally and physically engaged each day in their kennels and play yards, and it gives them a sense of worth. The wait for adoption can be long, and shelter pets need an outlet for curiosity, play, and overall happiness. KONG toys offer positive stimulation, bringing joy to animals in kennels, showcasing their unique personalities and playstyles to potential adopters, and ultimately boosting adoption rates.

KONG partners with shelters across the world, donating KONG toys to dogs and cats eagerly awaiting their forever homes. We work closely with pet retailers on programs and campaigns that bring even more toys to shelters and rescue groups globally.

This KONG Day you can help shelters by attending a fundraiser, a local adoption event, or by purchasing KONG toys from your neighborhood independent pet retailer.

KONG Day Classic KONG toy

KONG Consumer Giveaway

Participating KONG retailers will be selling specially marked KONG Day Classic and Extreme rubber toys. Each one of these specially marked packages will have a pull tab with a chance to win a special KONG Day prize pack including limited-edition KONG Swag and toys for you and your pet.

Participating retailers will feature the KONG Day Consumer Giveaway on social media platforms and inside their stores. Visit your local retailer for more information!

Click here for complete rules and regulations.

Social Media Giveaways

We are celebrating 48 years of KONG this year, and what better way to celebrate than partnering with 48 influencers and 48 shelters in collaboration with other brands for a total of 96 KONG Day giveaways!

Check out these awesome brands we are partnering with for KONG Day!

  • Pet life for dogs 
  • Pet life for cats 
  • Grounds & Hounds 
  • Wavy Drops 
  • Ruffwear 
  • Wild One 
  • Honest Kitchen for cats
  • Honest Kitchen for dogs

Giveaway rules will be posted for each collaboration. Make sure to follow @KONGCompany to stay connected and ready for announcements!

Colorado Adoption Events

Did you know that Golden, Colorado, is home to KONG World Headquarters? That’s right, your dog’s favorite red rubber toy was invented and made right here in Colorado, so we are partnering with local breweries to host KONG Day Adoption Events & Fundraisers to celebrate!

If you are in or near Denver or Boulder, bring your dog and your friends to join us at one of our KONG Day Fundraiser & Adoption Events for beer, giveaways, goody bags, and special KONG Day pint glasses, with proceeds from each glass sold to benefit local rescues!

Each location listed below will be hosting an adoption event with a local rescue group. If you don’t already have a furry best friend, you might just meet your new #fbf on KONG Day!

Last year we raised $12,498 from pint glass sales, with 8 pet adoptions. Help us beat last year’s goals by coming by, grabbing a pint, and petting some adoptable pups!

KONG Day Webinar


We invite pet parents and retailers to learn all of this and more with KONG’s own certified pet professionals. Each webinar will host a special KONG Day gift basket giveaway for attendees!

Cooking for KONG Day with The Honest Kitchen

  • Join us for this special KONG Day webinar where KONG Trainer Sandy Howle will discuss the proper techniques for stuffing and cleaning a KONG. Meanwhile, KONG Trainer Amy Leewood and Lucy Postins, Founder of The Honest Kitchen, will collaborate on making a unique KONG stuffing recipe. They will also dive into the benefits of the ingredients, offer tips for using leftovers, and share additional insights!
  • Wednesday, August 7, 5pm CST/6pm EST
  • Register Here

All Dogs Need to Play, Even Senior Dogs

  • Join us for this special KONG Day webinar where KONG Trainer Sandy Howle and Lorraine Rhodes, Dogtopia’s Director of Health and Safety, will dive into topics such as distinguishing between senior and geriatric dogs, selecting toys suitable for senior dogs, fostering friendships among older dogs in daycare, and more!
  • Tuesday, August 20, 5pm CST/6pm EST
  • Register Here