KONG NEWS
Thank you for subscribing to the premiere issue of the bi-monthly KONG Newsletter. Volume 1 contains descriptions of KONG's latest products, tips on relieving your dog's separation anxiety and boredom, and a delicious KONG Stuff'N recipe.

Become part of the KONG Community
The latest big news from KONG World Headquarters is the recent launch of our newly updated website. The KONG site provides our customers with useful information on the complete line of current KONG products, new KONG products, product user guides, proper toy sizing, KONG Stuff'N recipes and KONG tips and advice. Since the KONG website has been set up specifically for you, our valued customer, we have provided a Comments Page to enhance customer communications and relations. We are receiving thousands of visits daily from the enthusiastic KONG community and your comments have been overwhelmingly positive and helpful. Your comments, concerns and suggestions are always welcome and appreciated. Feel free to visit the KONG website often, and welcome to our community.

Win With KONG
Every quarter the KONG Company will have a random drawing from the KONG community members list. Three lucky members will receive a KONG gift basket to enjoy with their furry friend. Let others know the benefits of being part of the KONG community.


NEW KONG PRODUCTS
This section will normally include new KONG products introduced the same quarter as the newsletter. However, this being the first newsletter, we have included all new products introduced as of November 2004. The KONG Company is proud to be the recognized leader in quality pet products. All of our new products are thoroughly tested by happy family pets; we never use caged, laboratory animals for our product testing. Veterinarians approve all of our new products before their introduction. Here are the latest additions to our ever-expanding product line.

New KONG Toys:
KONG Q-tease
The innovative and multi-featured KONG Air Q-tease are not your average plush toy. This NEW plush product line is made with the finest, non-toxic materials and is double stitched for lasting durability. Each Q-tease tummy contains an internal pouch that is synched tight with our natural cotton dental rope and securely holds one Air KONG Squeaker Tennis Ball. Each Air Q-tease also contains an additional squeaker unit in the head. As a bonus, all Q-tease come with a FREE, replacement Squeaker Tennis Ball.

Small KONG Goodie Bone & Extra Small KONG Goodie Bone with Rope
The KONG Goodie Bone is now available in two new sizes: Small Goodie Bone (KB31) and Extra Small Goodie Bone with Rope (KB51). The Small Goodie Bone features patented Goodie Grippers that firmly grasp dog treats. The Extra Small Goodie Bone with Rope features our natural cotton dental rope. Both Goodie Bones are made with durable, natural KONG Rubber.

Air KONG Squeakers
AIR KONG IS MAKING SOME NOISE!
The KONG Company is announcing another great, new product, AIR KONG SQUEAKERS. AIR KONG has combined two classic dog toys, the common tennis ball, and the squeaker toy to create the exceptional AIR KONG SQUEAKER. Our durable, high quality SQUEAKER tennis ball is covered in a nonabrasive tennis ball material that will not wear down dog's teeth. All squeaker units are hidden and covered by the tennis ball fabric creating a clean, finished look.

Puppy KONG Activity Ball
The Puppy KONG Activity Ball is the perfect toy for puppies with energy to burn. Fill the Activity Ball with any KONG Stuff'N Treat and watch the fun begin. The treat dispensing feature keeps puppies entertained and enhances their intellectual development. The Activity Ball is made with KONG's special teething rubber formula that soothes sore gums and gently cleans teeth. Available in two sizes: small and medium.

Puppy KONG Teething Stick
The Puppy KONG Teething Stick, made with KONG's special teething rubber formula is the perfect solution for the teething pup and promotes good chewing behavior. The Teething Stick massages sore gums and keeps puppies' teeth clean. KONG Stuff'N Pastes and KONG Stuff'N TOTs are the ideal treats for this product. Available in three sizes: small, medium and large.

Puppy KONG Stuff'N Combos
KONG is introducing three new Puppy KONG Combos: Puppy KONG Activity Ball Combo, Puppy KONG Teething Stick Combo and Large Puppy KONG Toy Combo. Each Combo comes packaged with our delicious, new KONG Stuff'N Puppy Treat, an all-natural, real chicken formula that's easy on puppy's tummy.

Puppy KONG Starter Kit
The Puppy KONG Starter Kit is the perfect combination of toy and treats for your furry bundle of joy. Get your pup started right with KONG Puppy Starter Kit. Puppy KONG products are recommended by veterinarians and trainers.



KONG Stuff'N Training Kit
The KONG Stuff'N Training Kit is a combination of KONG products that will aid the pet owner in training their new puppy or untrained dog. The KONG Stuff'N Training Kit contains one Large KONG (the world's best training toy), one package of KONG Stuff'N TOTs (the ultimate training treat) and one "Basic Training With KONG" guide.

KONG Jump'N Jack
The ultra-bouncy, KONG Jump'N Jack is the latest addition to KONG's legendary, natural rubber toy line. The Jump'N Jack has a super, unpredictable bounce that is irresistible to dogs. The patented, teeth-cleaning Dental Ridges make the Jump'N Jack a fun and effective dental toy. The Dental Ridges can also be filled with any of KONG's delicious Stuff'N Pastes or Treats.

Small Puppy KONG Goodie Bone
Extra Small Puppy KONG Goodie Bone with Rope
The Puppy KONG Goodie Bone is now available in two new sizes: Small Puppy Goodie Bone (KB31) and Extra Small Puppy Goodie Bone with Rope (KB51). The Small Puppy Goodie Bone features patented Goodie Grippers that firmly grasp dog treats. The Extra Small Puppy Goodie Bone with Rope features our natural cotton dental rope. Both Goodie Bones are made with durable, natural Puppy KONG Rubber.

New KONG Stuff'N Treats:
KONG Stuff'N TOTs
KONG Stuff'N TOTs are an all-natural treat made from only three ingredients: beef liver, milo grain and anise. TOTs are gluten free, salt free, sugar free and preservative free. Packaged in a pocket-sized, KONG-shaped box, TOTs are ready to use and carry anywhere. TOTs are designed for stuffing KONG dog toys, but also work great as a repetitive training treat, or Anytime Treat. Try TOTs in our new KONG Dental Stick, KONG Jump'N Jack, Puppy KONG Teething Stick, and Puppy KONG Activity Ball.

KONG Stuff'N Puppy Treat
The KONG STUFF'N Puppy Treat is an all-natural treat that is easy on any puppy's tummy. This treat is specially formulated with real chicken for puppies eight weeks old and up. This treat makes KONG Stuff'N easy. Simply apply a small amount to the inside of a KONG toy or in the grooves of a KONG dental toy to keep your puppy busy and content. It also works great as a training treat or Anytime Treat.

KONG Stuff'N Beef & Liver
The New KONG Stuff'N Beef & Liver is an all-natural chewy, meat treat for dogs. Kong Stuff'N Beef & Liver combines two great flavors into one irresistible treat. You can feel good about treating your dog with KONG Stuff’N Beef & Liver, made with real beef, liver and other naturally wholesome ingredients. KONG Stuff'N Beef & Liver treats are designed for stuffing KONG Dog Toys, but work great as a repetitive training treat, or Anytime Treat.


KONG TRAINING TIPS
This section of the KONG Newsletter will offer tips on training your dog using KONG products. Every other month we will explore different topics related to training and behavioral issues. In future issues, we will also include feature articles from world-renowned dog trainers and behaviorists. The legendary KONG toy has been enjoyed by millions of dogs and praised by owners and trainers alike for unsurpassed quality and durability, as well as its versatility as a behavioral tool. The world's top trainers and behaviorists have recommended the original KONG toy for over 25 years as an effective training tool to assist in addressing numerous behavioral challenges. These include: chewing, separation anxiety, assistance in crate training, and alleviation of general boredom. Besides, dogs have known for 20 plus years that KONG is just plain fun.

Relieving Separation Anxiety and Boredom
Separation Anxiety, the fear of isolation, can produce undesirable behavior for some dogs. Common problem behaviors associated with separation anxiety are excessive barking or whining, destructive behavior, depression and hyperactivity. Many trainers use a very effective method for treating separation anxiety, which utilizes planned
departures. This approach involves gradually adjusting your dog to being alone by planning repeated, short departures. Because the stress response occurs shortly after the owner's departure, it's effective to redirect your dog's attention with an activity. A KONG toy stuffed with healthy KONG Stuff'N treats is the perfect solution. Working for food will relax your dog and will keep her occupied and stress-free.

One of the most important benefits a KONG toy

can offer is stress and boredom relief for your dog (and peace of mind for you). KONG toys are fun and keep your dog occupied and interested for hours on end. Give your dog something to do when you have company or want to watch your favorite TV show. Think of KONG as a combination toy and fun project to keep your dog busy. A busy, involved dog is far less likely to suffer from stress or boredom, so stuff a KONG toy with your favorite KONG Stuff'N treats. You and your dog can relax and enjoy.


KONG STUFF'N RECIPES
This section will offer KONG Stuff'N recipes and other fun activities using KONG toys and KONG Stuff'N treats. Kong toys are the original treat-dispensing toy; a properly stuffed KONG toy will keep your dog busy and content for hours. Along with relieving boredom, a stuffed KONG Toy will provide an enriching activity that stimulates both physically and mentally. Remember to reduce your dog's bowl feeding when offering two or more stuffed KONGs daily. Clean KONGs thoroughly after use. Dishwasher is recommended.

Basic Stuff'N Suggestions:
For quick and easy KONG stuffing, use any of our KONG Stuff'N treats or pastes. KONG's Stuff'N treats are specifically designed to fit KONG toys. Experiment with combinations of two or more KONG Stuff'N treats and Stuff'N pastes for a longer lasting stuffed KONG session.

Featured KONG Stuff'N Recipe:
KONG Italiano
Boil a small handful of spaghetti noodles in low sodium beef broth. Drain noodles and save 1/4 cup of broth. Place noodles in a small bowl; add small pieces of sliced turkey breast or other sliced sandwich meats. Optional: add some canned peas or carrots. Mix well. Place the KONG toy in a cup, large hole up. Stuff mixture into KONG, sprinkle stuffing with remaining broth and freeze. This recipe will keep your dog busy for hours. Recommended for outdoor feeding.

Featured KONG Activity:
KONG Hide and Seek
Stuff one or more KONG toys with any KONG Stuff'N treat and hide them around your house or yard. Show your dog the stuffed KONGs before you secretly hide them. Start with easy hiding places first, and gradually increase the difficulty over time. Soon your dog will understand the game and enjoy the search and reward.

Next KONG Newsletter will be sent June 1, 2005

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